Sofia Sport and
Healthy Life
Sofia Sport and<br/>Healthy Life

Sports in the Focus of Entrepreneurs and Business


The Bulgarian consumers are changing their habits and live a more healthy and active lifestyle. There is a growth in the purchase of traditional sporting goods, as well as various equipment for extreme sports and outdoor activities. Sofia won the authoritative title of 2018 European Capital of Sport. In the coming years considerable investments will be made in the construction of bike lanes, halls, swimming pools, stadiums, and outdoor fitness playgrounds. Due to the well-developed sport facilities and amenities, the country hosts numerous international sporting events. Bulgaria is one of the most famous European ski and golf destinations.
 

EXHIBITOR PROFILE
Sports equipment, outfits and accessories

  • winter sports: skiing, snowboarding, short track speed skating, ice hockey, biathlon, figure skating, sledding etc.
  • ball games: tennis, football, volleyball, basketball, golf and others
  • gymnastics
  • athletics
  • horse riding
  • motor and aerial extreme sports
  • water sports: swimming, rowing, canoeing, rafting, diving, kite surfing etc.
  • cycling
  • boxing
  • martial arts
  • sports programs - yoga, aerobics, spinning, pilates, zumba, kangoo jumps, shaping, CrossFit, yogalates, tae bo, Bulgarian traditional dance, Latin dance and new trends
  • fun sports: bowling, darts, billiards, snooker, air hockey machines, table football, paintball etc.


Travel gear, equipment and accessories
Sports facilities and equipment for halls, stadiums and playgrounds
Fitness equipment
Sports awards: plaques, medals, trophies and souvenirs
Services

  • sports and recreational procedures
  • trainings
  • insurance
     

VISITOR PROFILE
Business visitors:

  • Importers, wholesalers and retailers
  • Suppliers of retail chains
  • Sports federations and clubs
  • Designers, engineers, architects and investors
  • Owners and managers of fitness and SPA centers
  • Owners of hotels, restaurants, guest houses
  • Representatives of educational institutions, schools and kindergartens
  • Organizers of teambuildings, trainings and coaching, corporate events
  • Tourism associations, cabin managers
  • Representatives of municipalities and public administration
  • Companies operating in various industry sectors
     

Consumers

Testimonials 2019

Kliment Seizov

Managing Director, Toplotrade Ltd., Bulgaria
„There has been significant progress in recent years on the market. In order to continue developing in the right direction, we should not stop discussing and paying attention to new products and technologies.”

Kristiyan Atanasovichi

Business Development Manager, KGE GmbH
”Our products have gathered much interest among the exhibitions’ visitors. The Bulgarian market has great potential – the country is a member of the EU and energy efficiency standards are being implemented. All this gives me confidence for the future of our business in Bulgaria.”

Pia Steiner

PR and Marketing, Lindner-Recyclingtech, Austria
"Lindner-Recyclingtech sees growing market potential in the Southeastern Europe and has already implemented various projects in this area - for alternative fuels and recycling of plastics."

Georgi Rizov

Brand Manager, Geocycle Bulgaria
"The participation in the exhibition was very useful to us - we met current and new customers."

Emilia Murzova

Specialist, Viva, Bulgaria
"Although EE & RES was not a specialized event on lighting, there were many visitors at our stand who were interested in our products."

Svetla Kukeva

E-Mountain Bike, Bulgaria
"The events, that have been held over the years, gained popularity beyond the countrys borders and established among the prominent ones."

Ivaylo Iliev

Omnia Contractors, Manager, Bulgaria
"We established contacts with end customers and designers, which was exactly our aim at the exhibition."

Prof. Anna Aladzhadzhian

Chairman, National Biomass Association, Bulgaria
"The conference program was up-to-date and interesting. We are pleased with the established contacts. I hope that the market of resource-efficient technologies will grow and create even better conditions for business in our country."

Anabel Nava Tazo

LIFE Communications and Events Team
"Our presentation at the conference was welcomed with interest, and afterwards many people visited our stand. The market in Southeast Europe has potential for development. The LIFE program gives this opportunity by stimulating new ideas and changing to more sustainable models through innovation and international cooperation."

Dimitar Hristov

Managing Director, Cluster Sofia Knowledge City
"Cluster Sofia Knowledge City expresses its gratitude for the excellent organization and partnership with Via Expo. Our participation was connected with the realization of the conference under the motto „Sofia Smart City Marketplace“, as well as with a special area at the exhibition. We have focused on the process of digital transformation of the city, the key role of innovations and intelligent technologies for the implementation of a smart city strategy."
See all testimonials

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